Learn

 
 

Learn

This year we’ll channel our education across multiple stages to deliver learning that meets your needs. You will hear from speakers on the Main Stage and Industry Stage, participate in shaping the industry in Open Space Forums and deep dive into topics in the Dialogue Dens, interactive Learning Labs and Life Hacks.

 
 

Main Stage

Main Stage presentations will explore our core theme: Limitless. How can we break the mold, dismantle the silos, extend the horizons, be limitless? Presentations on the Main Stage will be provocative, thought provoking, challenging and focused as much on our personal as our professional lives.

MAIN STAGE SESSIONS

Roger Haskett

Conference Master of Ceremonies & President, Engagement Unlimited

If you have met Roger Haskett already, you will be expecting the energy, enthusiasm, and knowledge he brings to the Global Conference. He also brings a deep understanding of learning and connection, corporate social responsibility, and the importance of play in events. He will keep us on track, ensure that we pause to reflect on the takeaways we can apply, and add to our experience.

For 25 years, Roger Haskett has been working in the event and incentive industry as CEO of Engagement Unlimited. Using proprietary award-winning education, team building, and entertainment programs, Engagement Unlimited creates more engaged, productive, and happy people and teams.

Roger is also an award-winning keynote speaker and author of “the me you want to be: Roger's Rules for a Bigger, Better, More Powerful YOU.” His thought-provoking keynotes ignite positive transformational change in individuals and organizations across North America and beyond.

Roger's experience, knowledge, and highly contagious positive energy have garnered him countless 10/10 audience rankings, "best of conference" survey results, and hundreds of return clients. He has a B.A. in History, a B.F.A. in Acting (with over 100 TV Shows, films, and commercials to his credit), and an M.A. in Education. He has lived the last 25 years as an entrepreneur and currently resides in Vancouver, Canada, with his amazing partner, three incredible kids, and one persnickety cat. He spends part of each day wondering how he is so blessed.

Mystery Speaker

Main Stage

This year, we are surprising you with a European mystery speaker who will be making his North American debut at SITE Global Conference 2020. This mystery speaker truly embodies what it means to be limitless. Having addressed audiences from CIOs to hospital nurses, Disney Europe to Google Budapest, you are in for a treat!

Ben Nemtin

Inspirational Speaker & #1 New York Times Bestselling Author

Ben Nemtin is the #1 New York Times bestselling author of What Do You Want To Do Before You Die? and the star of the MTV show, The Buried Life. As the co-founder of The Buried Life movement, Ben’s message of radical possibility has been featured in major media, including The Today Show, The Oprah Winfrey Show, CNN, FOX, ABC, CBS, NBC News, and more. Oprah called Ben’s life work “truly inspiring.” An acclaimed keynote speaker, Ben has presented his “5 Steps to Make the Impossible Possible” to business conferences and corporate leadership teams around the world, garnering standing ovations from Amazon, FedEx, Harvard, Levi's, Microsoft, Verizon, and more.

A decade ago, Ben was knocked off his feet by a heavy depression. In an attempt to feel more alive, he created the world’s greatest bucket list with his three best friends. They borrowed a rickety old RV and criss-crossed North America, achieving the unthinkable. And most importantly, every time they accomplished a dream, they helped a complete stranger cross something off their bucket list. From playing basketball with President Obama to having a beer with Prince Harry, from raising over $400,000 for charity to placing a record-breaking $250,000 bet on roulette—Ben’s bucket list quest has inspired millions to chase their dreams.

5 Steps To Make The Impossible Possible
Sunday 26-Jan / 8:30 AM – 10:30 AM

Ben Nemtin is on a mission to achieve the unthinkable. From playing basketball with President Obama to streaking a soccer field, from raising over $400,000 for charity to placing a record-breaking $250,000 bet on roulette—Ben's bucket list quest has inspired millions to chase their dreams and strive for greatness. Ben weaves the compelling story of how The Buried Life grew from 100 impossible dreams scribbled on a piece of paper into a global movement of millions and skillfully connects his story to the fabric of our daily lives.

Ben's message of radical possibility, combined with his “5 Steps to Make the Impossible Possible,” leaves audiences inspired and equipped to tackle the seemingly insurmountable. Ben's system of achieving any impossible goal demystifies daunting tasks and turns “dreams” into “projects” by creating a digestible pathway to success. Mediocre is crowded. Raise your bar and surprise yourself.

Diane Alexander

Director, Operations and Account Executive, Creative Group Canada

Diane is the total package. From strategy and planning through development and delivery, Diane Alexander’s complete skillset elevates every event. As Past President and 6-year-Board Member for SITE Canada, Diane is a global leader who understands how incentive solutions move, shift and energize audiences. The world’s top brands count on her for the passion to push beyond logistics to craft programs that activate the dynamics of human interaction. As a powerful voice for industry volunteering, she drives the ability of the industry to give back and understand how events can make a difference to community.

Making Mental Health a Priority for Incentive Travel Professionals
Monday 27-Jan / 8:30 AM - 9:45 AM

In August 2018 I felt I was at the top of my game. I was a successful mother of two young children, a loving partner, a top performing Account Executive with a major travel management company, SITE Canada President for a second term and had just managed a major home renovation. On the surface I had it all and yet I was clinically depressed. I could barely get out of bed in the morning and felt the pressure to be “on” and to be everything to everyone at all times. It was very difficult to admit to myself that I needed help, yet it was painfully clear that I did. This acknowledgement and subsequent help has given me a new outlook and lease on life. I am in a much better place today and I’m ready to share my story as I see now it is in telling our stories that we can help others who may find themselves in a similar situation.

There are many reasons why event planning is ranked as one of the most stressful jobs in the world. As incentive travel professionals, those reasons are exponentially multiplied as we are required to play many different roles for our clients, our teams and our companies while also supporting our families. Travel is exciting, but also a major stress inducer. Through this story-telling session, I will share the challenges I had (and still have) with anxiety and depression that were triggered by my work and life experiences and how I managed them. I will also share some of the tactics that helped me learn to cope, and help me continue to manage my mental health when it all becomes too much. I am fortunate to have an excellent support system who have championed me on my journey including my employer. Support in the workplace is integral to coping so I will share some tips for corporations to help their teams stay healthy mentally.

The truth is we CAN thrive and manage our mental health, we CAN be successful and have hard days, and we MUST become more supportive and understanding of each other in this chaotic and every changing time.

Dorothéa Bozicolona-Volpe

Principal, Social Espionage

Dorothéa Bozicolona-Volpe was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She has lived in Italy, France, Germany, Japan, Sweden, The Netherlands and the United Kingdom.

Dorothéa is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business through digital, influencer and social media marketing for the world’s most memorable brands. Dorothéa teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans.

There are 4 distinct areas of her business:

  • eCommerce: Deep understanding of taking Big Data to inform and implement UX, CRM, iOT, and AR/VR programs to assist in buyer decision making
  • Employer & Personal Branding: For c-suite executives, recruiters, legal and medical professionals, entrepreneurs and celebrities
  • ESN (Enterprise Social Networking): Creating integrated customer & employee engagement for communities.
  • Marketing Strategist: Digital Transformation, Human Resources, Social Media, Digital, Influencer, Referral, Loyalty and Content Marketing Strategy
    Additionally, Dorothéa has appeared as a social media strategy subject matter expert on CBS and CNN.

Dorothéa is an avid skateboarder who tweets to relax. Follow Dorothea on Twitter & Instagram @socialespionage

Some of her clients include: IBM (Watson / Weather Channel), BlogPaws/Petco, iCIMS, Randstad, Hire Profile, Gramarye Media, Eyemail, Ichter Davis, Manpower, AkzoNobel, Beaumont Products, Crowley Maritime/ Crowley American Transport, Concentra Urgent Care, Elizabeth Arden Spa, CP Kelco, Splunk, Lenovo, Salesforce, Centers For Disease Control, COPD Foundation, Dolby Labs, IBM, Greenberg Traurig, Hall Booth Smith, PC, L’Oreal, Tory Burch, BCD Group, Entrepreneurs’ Organization, GDS International CIO/CMO Summits, CMO Club, Young President’s Organization, World50, BlogHer/SheKnows, Mint, Emirates Airlines, AlphaBoost (Vaynermedia), Cisco, Ceridian, Keller Williams, Capital One Bank, Auto Nation, ING, Ron Clark Academy, Goldman Sachs, Stonewall Creek Vineyards, AJC International, Bodyology Wear, JES Holdings, Purina, Toscan Atelier, Waffle House, Assurant Solutions, American Music Awards, Oprah Winfrey Network, Clarins, Park ‘n Fly, Ortec, Boy Scouts of America, Mashable, Ryan Seacrest, Ryan Seacrest Productions, Chrysler, The Weather Channel (IBM), Tumblr, Mercer, AT&T, American Marketing Association, InterContinental Hotels Group, Ogilvy and Mather, Reader’s Digest, Qualcomm, Turner Network Television, IHRIM, Coca-Cola and Powerade.

Inspiring the Limitless Brand That Is YOU; How to build & monetize your personal brand for continued business growth and future success!
Monday 27-Jan / 3:30 PM - 5:00 PM

What do meeting planners and incentive leaders today struggle with the most? The who, what, where and how to present themselves off and on-line in the digital landscape.

Whether you are a solo-preneur, an executive, business leader, or meeting professional in an organization, who you are matters as much as how you communicate it!

Are you attempting to get the attention of tier-1 media or court the ideal client, recruit a member of the business or industry community? Are you sharing the right type of content to attract the perfect customer to your company?

Now more than ever it is important to get your voice heard and establish your reputation on and off-line.

Learn the tips and tricks for building your personal brand from the expert that taught several C-Suite executives, business leaders and Ryan Seacrest! Come join the SITE Global Conference 2020 as we host Dorothéa Bozicolona-Volpe, Principal of Social Espionage.

Ms. Bozicolona-Volpe will walk us through 6 Strategies to Build and Monetize Your Personal Brand using case studies and tactics that can build your personal brand and create effective digital-thought leadership.

Kevin Edmunds

Vice President Meeting & Incentive Sales, AIC Hotel Group

Kevin Edmunds currently serves as the Vice President of Meetings & Incentive Sales for the AIC Hotel Group. In 2006 handled the West Coast region for Palace Resorts in the MICE market and in 2012 Kevin was hired by the All Inclusive Collection, which owns and operates Hard Rock All Inclusive properties in the Caribbean and Mexico. Soon after transferring to the All Inclusive Collection, he became the Vice President, in which he oversees regional directors throughout the US and Canada in the group, meeting, and incentive markets. In May 2016, the All Inclusive Collection became the AIC Hotel Group, which now is the sales and marketing arm for not only the Hard Rock All Inclusive properties, but the Nobu Hotels in Miami & Los Cabos, as well as the Eden Roc Miami Beach and UNICO Hotel Riviera Maya.

The Society for Incentive Travel Excellence awarded the 2011 Kevin Forde Spirit Award to Kevin in recognition of his leadership in the SITE community, particularly for his role in the SITE Young Leaders Program. As the 2011 program chair, he was instrumental in bringing young professionals together from more than 20 countries for education and networking at the Site Academy for Young Leaders, held in Cancun, Mexico, a destination he represents. Kevin has also served as the Co-Chair for SITE’s Global Conference in New Delhi, India in 2015, Panama in 2016, as well as the Chair for the Incentive Summit Americas event in 2018 and 2019. He currently serves on the SITE International Board of Directors as the VP of Education & Certification. Kevin has been honored with some of the industry’s top recognition, which includes Connect Corporate 40 Under 40 in 2016, Smart Meetings 2017 Supplier of the year and BizBash’s Top Event Industry Leadership in 2018 & 2019. Hospitality is such a passion that he has joined the Board of Directors for the Above and Beyond Foundation, a charitable organization that gives back to individuals that take their service to the next level in the hospitality industry.

Kevin earned a Bachelors Degree in Communication Studies from Chapman University and a Masters Degree in Global Leadership from the University of San Diego. When he isn’t working, Kevin loves to spend time with his family, play sports and of course… travel the globe.

Striking a Balance
Monday 27-Jan / 8:30 AM - 9:45 AM

Starting a family and maintaining your relationships is a very challenging task in our industry. There is not a "perfect work/life balance" solution for everyone and to try and roll with the punches or steady the scales is never an easy choice when reality hits you straight on. In this story teller session, Kevin Edmunds will share the story of growing his family, with demands on being on the road, and maintaining a positive mental state.

 
 

Industry Stage

Industry Stage presentations will explore the limitless theme in the context of our métier, our trade, our professional calling. How can we, as incentive travel professionals, extend the boundaries, harness technology and get beyond the limits of time? Presentations on the Industry Stage will be industry- focused, featuring our peers and colleagues, showcasing best-in-class processes.

Industry Stage Sessions

Rachael Riggs

Executive Manager, Tourism Vancouver

Designing Your Next Incentive with Your Attendees Wellbeing in Mind
Sunday 26-Jan / 3:30 PM - 4:00 PM

In today’s world, attendees want to attend incentives, meetings and events, however, they examine how their attendance can take them off balance in terms of the wellness regime, how it will interrupt family time and if they can really afford the time out of the office. Today’s attendees really ask these tough questions and say to themselves - Is the time worth the time investment? Sometimes they simply can’t afford it. If you are going to attract the next generation of attendees, you must start with this mindset in the planning phase.

Dave Merrell

CEO/Creative Director, AOO Events, Inc.

David and his team at AOO have been honored by a wide range of professional organizations with more than 25 International awards in a wide range of categories, a testament to the diversity and talent within his company. David himself was named Designer of the Year by Event Solutions Magazine and has taken home the prestigious Crystal Site Award from the Society of Incentive and Travel Executives. David was most recently awarded the Klaus Inkamp Lifetime Achievement Award for 2017 by the International Live Events Association (ILEA) and the 2019 Steve Kemble Leadership Award.

Until recently he served on the ILEA board as president of the Greater Los Angeles Chapter and currently sits on the Advisory Board of Catersource and BizBash.

Continuously leading the market in a forward direction with authoritative momentum, David E. Merrell and AOO Events can respectively be considered a driving force in today’s event industry.

Event Industry Trends and Forecasts
Sunday 26-Jan / 10:45 AM - 11:15 AM

As the all-important supply line to caterers, planners, venues, designers, and of course the end-client, it's imperative that event professionals know what trends are on the horizon! But it can be arduous to keep up with all the different elements. Here is your chance to get a forecast of the industry on many fronts. As creative director of AOO Events, David Merrell has his finger on the pulse of what’s happening in social and corporate catering events, food and beverage, lighting, technology, and more. His information comes from many sources and he’s bringing it all to you in this fast- paced, entertaining session. Find out what needs to be in your imagination, and your warehouse, to be ready for 2020 and beyond.

Dave Merrel will also be speaking at the Learning Lab session - Valuing Creativity in a Commoditized World and the Dialogue Den session - Technology Trends for Live Events.

Marine Sophie Debatte

Head of Events Solutions, BI WORLDWIDE APAC

Marine started her career by founding the first professional hospitality agency in Shanghai, China. With GL Events, she managed the staff of 6 Pavilions of Shanghai World Expo 2010. Marine joined BI Worldwide Greater China in 2012 and now overseas both South East Asia and Greater China from Singapore as Head of Events Solutions. Marine’s mission is to make a lasting impact on people through events; engaging people, customer care, making a difference and service excellence are set in her DNA. SITE and PCMA member, you will see meet her surely at industry events, training new talents or speaking about multi-cultural management, Asia’s business or topics dear to her heart such as women’s rights, mental health and sustainability. Spartan racer, Marine’s advocacy for women’s rights and environment protection has brought her trekking to the largest cave in the world in February 2019, raising funds for a UN Women program.

The Art & Science of Incentive Travel
Sunday 26-Jan 2:00 PM - 2:30 PM

With so much emphasis being placed on showing a return on investment, this session will help you understand what results protocol and rigor needs to be put in place from the very start when designing incentive schemes and travel programs. Come prepared to learn about how you can implement behavioral economics mechanisms and levers prior to your program, as well as during its operation. We will share how these techniques are used across the globe through business cases and best-practice sharing.

David W. Litteken

Senior Vice President, BI Worldwide Asia Pacific

David was promoted to Vice President-Asia Pacific Region for BI Worldwide in July 2016. Prior to that, David served as Managing Director for APJ and China since November 2012. David has been a member of BIW’s Executive Team at its Minneapolis HQ since June 2002. David also served as President of Edina A Better Chance, a non-profit educational organization that recruits minority youth with academic promise from across the United States to pursue educational studies at one of America’s leading public high schools. In addition, David has been on the Boards of a Minneapolis-based youth homeless organization (Oasis for Youth), the University of Missouri Alumni Association, and Recognition Professionals International.

The Art & Science of Incentive Travel
Sunday 26-Jan 2:00 PM - 2:30 PM

With so much emphasis being placed on showing a return on investment, this session will help you understand what results protocol and rigor needs to be put in place from the very start when designing incentive schemes and travel programs. Come prepared to learn about how you can implement behavioral economics mechanisms and levers prior to your program, as well as during its operation. We will share how these techniques are used across the globe through business cases and best-practice sharing.

David Nour

CEO, The Nour Group

David is CEO of The Nour Group, Inc., a consulting firm that advises top global leaders and boards of corporations, associations and academic forums on disruptive innovations to fuel their growth. The Nour Group, Inc., has worked with leading global companies such as Disney, Cisco Systems, Deloitte Consulting, Hilton Worldwide, HP, IBM and more.

As a speaker, Nour examines business relationships, social and mobile disruptive technologies and adaptive innovation. His keynotes have been heard at top industry summits like Microsoft Worldwide Partner Conference, IBM Smarter Commerce Global Summit and Marriott Annual GM Conference, among others.

His insights on driving growth through unique return on strategic relationships have been featured in top outlets like The Wall Street Journal, The New York Times, Fast Company, Mashable, CNBC, Knowledge@Wharton and Associations Now, as well as Entrepreneur and Success magazines. He also writes a regular column for The Huffington Post.

Disruption: Your Journey from Now to Next
Sunday 26-Jan / 11:30 AM - 12:00 PM

Most management leaders would agree that to remain relevant, they must evolve - themselves, their teams, and their organization. The travel industry has changed drastically in the last decade and if you are not evolving you will be left behind. After all, their clients and competitors certainly are. With ever increasing demands in data analytics, social, mobile, cloud, NPS, Sentiment Analysis, and soon to join the party, AI/Machine Learning, Blockchain, and Cryptocurrencies, doing more of the same will no longer suffice. Although disruption is interesting and even sexy to talk about, it’s a complex topic. And particularly challenging for mature organizations in mature industries. We believe it to be a journey, from Now to Next involving a stair step to Iterate - Innovate - and Disrupt. In this session, we’ll discuss the fundamental flaws in the association management business model in a dynamic and highly agile market, opportunities to scale and create new profitable revenue and growth avenues, the critical need to pivot ahead of market demands, and the ever-increasing impact of technology combined with customer- and member-centricity.

Join senior leadership/board advisor, best-selling author, and international speaker, David Nour, as he shares insights from his foundational work in Relationship Economics, and case studies from his most recent book, Co-Create (St. Martin’s Press), on the fundamental need to evolve to remain relevant. In his candid nature, with his (appropriate) humor, and thought-provoking delivery style, David engages his audience with both extensive due diligence in advance of his keynotes, real-time interactive polling during, and food for thought on what each attendee needs to think and do differently when they return home. Come see why Global Gurus just named David as one of the top 30 Leadership speakers in 2019 and why BookAuthority called Co-Create “one of the top 10 best new business strategy books!”

Paul Hebert

Vice President, Individual Performance Strategies

Paul Hebert is the Vice President of Individual Performance Strategy at Creative Group, Inc. and a writer, speaker and consultant. Paul is widely considered an expert on motivation and incentives focused on influencing behaviors that drive business results through employees, channel partners and consumers. He has worked on channel and employee engagement programs for Michelin, Chrysler Service and Parts, Toyota Financial Services, AT&T, Goodyear and a variety of other Fortune 1000 companies.

Paul is also a member of the United States Technical Advisory Group (TAG) 260, Working Group 5 – Employee Experience and Working Group 9 – Employee Engagement within the ISO 10018 group: “People Competency and Involvement” for International Organization for Standardization. This group is creating a strategic approach to engagement and employee/candidate experience that aligns engagement activities across the organization in a way that is rarely applied today. Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients.

Hacking Human Software to Drive Desired Participant Behaviors
Sunday 26-Jan / 2:40 PM - 3:15 PM

Human beings are hard wired to think and act in specific predictable ways. Unfortunately, those ways aren’t always rational. But, knowing how human “software” works (ie: psychology) allows an incentive program designer to leverage specific behavior triggers that will nudge your audience in just the right way to achieve your goals. Attending this session will introduce you to System 1 and System 2 thinking and decision biases and psychological triggers that act on us every day since we’ve been caveman and cavewomen – guiding our decisions. Even if we don’t know it’s happening. Want more people to achieve goal? Think about leveraging social proof showing others hitting their objectives. Why simply asking for a commitment can increase program goal attainment by 70%! Every client wants higher performance – you can “hack” your participants into it.

Know what goal-gradient effect is? Well, if you come to the session, we’ll show you how to use that get your program participants to achieve higher performance levels!
Make a trip more memorable by using a simple technique made famous in the OJ Simpson trial.

If you can structure your program to take advantage of System 2 thinking you can drive more participation, higher performance, more program engagement and better outcomes for your client. And avoid being eaten by a saber-toothed tiger. That will make sense if you attend the session – trust me.

Do you know why you should attend this seminar on brain hacking? You should attend because these techniques are proven, scientific ways to influence your audience’s behavior. And for the record – there is a hidden influence trigger in that sentence. Learn about it in this session.

Cate Banfield

VP, Solution Design & Strategy, BCD M&E

Cate has over 20+ years’ experience in the events industry within both agency and global corporate companies, Cate leads the Solution Design team at BCD Meetings and Events in Chicago and is responsible for collaborating across internal departments and resources to develop innovative, integrated strategies and solutions to support the growth and expansion of our Events business. Cate works closely across BCD M & E’s business units to identify and design enhanced solutions across Technology, Event Design & Architecture, Sponsorship and Solution Design that drive measurable business results with a focus on the attendee experience.

Humanize to Monetize: Creating Experiences with Purpose to Drive Business Growth
(Speaking with Judi Froehlich)
Monday 27-Jan / 2:30 PM - 3:00 PM

Incentives, like any other product, need to be relevant for an individual to buy into them. Audiences should be motivated to participate, and that motivation is driven by their individual wants and needs – personas and audience segmentation can be keys to that discovery.

At its simplest, audience segmentation is an analysis of your audience (or potential audience) – a research project. The goal is to identify commonalities amongst your potential attendees and create “personas.” You then use those personas as a compass for your event design, aligning your efforts to them from the get go.

Personas and audience segmentation are tools that can help you leverage the power of face-to-face interaction, and they don’t need to be complicated to pay off. Start with what you know - simply make time to analyze the data you already have (about your audience, your culture and your previous events) and organize it into defined segments to put your event on the path to success.

By understanding the motivators and needs of your key audiences, planners can leverage this knowledge in defining every element of the program. Attendees see what’s in it for them, they are moved to action to attend, and they arrive with expectations and an open mind ready to interact with your content. This translates to higher return on engagement and objectives, and is a harbinger of return on investment, as well.

Judi Froehlich

AE, BCD Meetings & Events

Judi serves as Director, Client Engagement with BCD Meetings & Events, which prides itself on delivering exciting, end-to-end solutions. In her role, she works with new and legacy customers focusing on their business objectives and development of their successful event strategies.

Judi previously owned and operated JF Event Consulting, an Event & Meeting Consulting Company. She also worked as the VP of Business Development & Event Solutions at Go West Events, Director of Sales for PGI (SF & NY), Director of Marketing Communications and Promotions for the Santa Monica CVB, and has held other dynamic positions throughout her career.

She is active in many industry associations, spoke on a variety of topics at industry events, and has held several board positions with MPI, including serving as President for Meeting Professionals International (Southern California Chapter) and currently services as the Vice President of Finance for Site SoCal.

Humanize to Monetize: Creating Experiences with Purpose to Drive Business Growth
(Speaking with Cate Banfield)
Monday 27-Jan / 2:30 PM - 3:00 PM

Incentives, like any other product, need to be relevant for an individual to buy into them. Audiences should be motivated to participate, and that motivation is driven by their individual wants and needs – personas and audience segmentation can be keys to that discovery.

At its simplest, audience segmentation is an analysis of your audience (or potential audience) – a research project. The goal is to identify commonalities amongst your potential attendees and create “personas.” You then use those personas as a compass for your event design, aligning your efforts to them from the get go.

Personas and audience segmentation are tools that can help you leverage the power of face-to-face interaction, and they don’t need to be complicated to pay off. Start with what you know - simply make time to analyze the data you already have (about your audience, your culture and your previous events) and organize it into defined segments to put your event on the path to success.

By understanding the motivators and needs of your key audiences, planners can leverage this knowledge in defining every element of the program. Attendees see what’s in it for them, they are moved to action to attend, and they arrive with expectations and an open mind ready to interact with your content. This translates to higher return on engagement and objectives, and is a harbinger of return on investment, as well.

Elliott Grant

Director of Incentives, Top Banana

Elliott has over 10 years’ experience in the incentive industry, and heads up the incentive division of Top Banana. Part of the leadership team, Elliott will play an instrumental role in driving the business forward as part of their ambitious 5-year growth strategy. Spending over 8 years at the Black Tomato Agency, Elliott has travelled all over the world creating unforgettable experiences through award winning incentive programmes.

His endless passion for this industry keeps his company ahead of the game, always pushing boundaries and finding new and creative ways of engaging and motivating employees, always focusing on creating outcome-driven incentives that make a real difference.

Elliott also plays a key role in the Society of Incentive Travel Excellence (SITE) both in the SITE GB chapter where he will sit as President from 2020 and also as an active member of the Global SITE community.

Designing and Innovating Incentive Travel Programs
(Speaking with Anthony Kelly)
Monday 27-Jan / 2:00 PM - 2:30 PM

Whilst many incentive programmes include elements of CSR and sustainability, it’s time for the industry to step up and make a real impact. Adding minor elements into an itinerary, just to check off a CSR or sustainability tick box, is no longer enough.

Delegates are now looking at incentive experiences as opportunities to make a difference and impact to the world around them. With incentive trips venturing more and more in to developing countries, we need to start pushing the boundaries and really thinking about how we as an industry, and the delegates as part of their experience, can help leave a positive, meaningful legacy to the communities and destinations we visit.

After an initial scene-setting, we will split the group into small teams and encourage working together to share ideas, best practice and collective years of experience on how to leave an impactful legacy on the destinations we run incentive trips. After a group sharing discussion, the participants will be provided with their own checklist, to complete themselves, highlighting the ideas and areas they think they can take away and put into practice.

This can be simple practices such as providing all guests with a water bottle and providing water stations throughout a programme negating the need for any plastic bottles on an entire trip. At the other end of the spectrum, it can using the build up to a trip to raise money and resources to facilitate a project while on the trip (e.g. painting a school, installing solar panels etc) and then facilitating an ongoing link with that project to create a legacy that far outlives the trip itself.

The goal of the session is to come together as a group, share ideas and leave equipped with new and exciting ways we can put ideas into action on their next project.

Dave Merrell

CEO/Creative Director, AOO Events, Inc.

David and his team at AOO have been honored by a wide range of professional organizations with more than 25 International awards in a wide range of categories, a testament to the diversity and talent within his company. David himself was named Designer of the Year by Event Solutions Magazine and has taken home the prestigious Crystal Site Award from the Society of Incentive and Travel Executives. David was most recently awarded the Klaus Inkamp Lifetime Achievement Award for 2017 by the International Live Events Association (ILEA) and the 2019 Steve Kemble Leadership Award.

Until recently he served on the ILEA board as president of the Greater Los Angeles Chapter and currently sits on the Advisory Board of Catersource and BizBash.

Continuously leading the market in a forward direction with authoritative momentum, David E. Merrell and AOO Events can respectively be considered a driving force in today’s event industry.

Technology Trends for Live Events
Sunday 26-Jan / 3:00 PM - 3:30 PM

In order to deliver the proper messaging and ROI for your clients, we need to be on top of everything that can help affect that outcome. In this small group discussion, learn more about technological advances in everything from augmented and virtual Realities, to lighting, the live “special effects”, and the onset of 5G technologies and how it can help to affect the event outcome.

Dave Merrel will also be speaking at the Learning Lab session - Valuing Creativity in a Commoditized World. and the Industry Stage session - Event Industry Trends and Forecasts

 
 

Dialogue Den

Like Learning Labs, these sessions offer deep dives into topics important to our industry, no matter what sector you work in, from program design and emergency preparedness to inclusion and sustainability. These sessions are more one-on-one, or micro-groups so expect a truly intense and deeply effective learning opportunity.

Dialogue Den Sessions

Jim Spellos

President, Meeting U

James Spellos is the President of Meeting U, whose mission is to help people become more productive and comfortable with technology.

Jim delivers over 100 seminars & presentations annually. In 2015, Jim was named one of the Meeting Industry’s trendsetters by Meetings Today magazine. He was a faculty member at New York University, teaching in the School of Professional and Continuing Studies for over 25 years. He has been honored with both their Award for Teaching Excellence and their Outstanding Service Award.

In 2014, Jim joined the Board of Directors for Rock and Wrap It Up, an anti-poverty, anti-hunger organization which supports over 43,000 agencies in North America by recovering excess food from events. Jim co-created their Whole Earth Calculator app, which helps organizations identify the quantity of food donated, and carbon footprint reduced, from food recovered at meetings and events. He also speaks about food recovery and sustainability in the industry. In 2018, BizBash named Jim one of their top 500 people in events for his work in sustainability.

Outside of the meetings industry, Jim is an accomplished musician and songwriter, playing guitar and keyboards, and when not traveling, is in his home studio recording new original material for release later this year.

Your Meetings Will Never Be The Same: Hot Technologies 2019
Sunday 26-Jan / 2:00 PM - 2:30 PM

How are you keeping up with the technological advancements that impact your job and career? Do you find that you’re barely able to keep pace with the latest developments within the hospitality industry? This session reviews what’s new and way cool in technology within the meetings industry in this fun, fast-paced look at what’s here for us to use now and what’s coming in the near future, including the latest information about virtual & augmented reality, artificial intelligence, and other important tech trends.

Leila Ansart

Professional Speaker, Executive Coach

As an Executive Coach, Leila Ansart comes alive when she gets to help leaders move from self-doubt and imposter syndrome to authentic confidence. Through self-reflection and guidance, she assists clients in becoming their strongest and brilliant selves so they can lead their organizations with strength, honesty and vision. Get the support and tools to silence your inner critic with her free “5 Day Challenge”. As a highly sought after professional speaker, Leila has inspired and moved organizations and individuals to embrace confidence and evolve as leaders. Leila resides in the USA in northern Florida with her husband and two children, and a goofy labradoodle, Emmie.

Productivity; Myths Exposed
Sunday 26-Jan / 2:30 PM - 3:00 PM

Explore common myths around productivity and discuss with your peers how to be the most effective within the schedule you currently manage.

Leila Ansart will also be speaking at the Learning Lab Session - Get More Done without Working More Hours.

Freddy Muller

Vice President, Charter & Incentive Sales, Silversea Cruises

Freddy Muller is a 27 veteran in the hospitality industry, while most of his career he has enjoyed working in the cruise industry; he had the opportunity of working in Hotels, Resorts, and Charter Air. Some might say his careers started when he did his homework in his grandfather’s office at a hotel in Venezuela, but the reality was at Celebrity / Fantasy Cruises in reservations. Within a year he got a taste of the Corporate & Incentive market and has been involved in this market ever since. Currently he is the Vice President of Charter & Incentive Sales at Silversea Cruises.

Freddy is based in Miami, FL and started his cruise career in 1992. He immediately learned the excitement of working with corporate, incentive and charter customers and his professional path led him to work with some of the most top rated premium and luxury cruise lines, as well as a resort in the Caribbean.

Turning Bad Publicity into PR Wins
(Speaking with Kevin Edmunds)
Sunday 26-Jan / 2:30 PM - 3:00 PM

A key criterion for destination selection has always been how safe and security the location is for incentive qualifiers and their significant others. However, over the decades we’ve seen how safety and security is often more linked to its relative perception than its actual reality. The media play a massive role in this and, overnight, reputations are often won and lost as a result of fake news and negative publicity. Come discuss this topic with fellow industry professionals.

Kevin Edmunds

Vice President Meeting & Incentive Sales, AIC Hotel Group

Kevin Edmunds currently serves as the Vice President of Meetings & Incentive Sales for the AIC Hotel Group. In 2006 handled the West Coast region for Palace Resorts in the MICE market and in 2012 Kevin was hired by the All Inclusive Collection, which owns and operates Hard Rock All Inclusive properties in the Caribbean and Mexico. Soon after transferring to the All Inclusive Collection, he became the Vice President, in which he oversees regional directors throughout the US and Canada in the group, meeting, and incentive markets. In May 2016, the All Inclusive Collection became the AIC Hotel Group, which now is the sales and marketing arm for not only the Hard Rock All Inclusive properties, but the Nobu Hotels in Miami & Los Cabos, as well as the Eden Roc Miami Beach and UNICO Hotel Riviera Maya.

The Society for Incentive Travel Excellence awarded the 2011 Kevin Forde Spirit Award to Kevin in recognition of his leadership in the SITE community, particularly for his role in the SITE Young Leaders Program. As the 2011 program chair, he was instrumental in bringing young professionals together from more than 20 countries for education and networking at the Site Academy for Young Leaders, held in Cancun, Mexico, a destination he represents. Kevin has also served as the Co-Chair for SITE’s Global Conference in New Delhi, India in 2015, Panama in 2016, as well as the Chair for the Incentive Summit Americas event in 2018 and 2019. He currently serves on the SITE International Board of Directors as the VP of Education & Certification. Kevin has been honored with some of the industry’s top recognition, which includes Connect Corporate 40 Under 40 in 2016, Smart Meetings 2017 Supplier of the year and BizBash’s Top Event Industry Leadership in 2018 & 2019. Hospitality is such a passion that he has joined the Board of Directors for the Above and Beyond Foundation, a charitable organization that gives back to individuals that take their service to the next level in the hospitality industry.

Kevin earned a Bachelors Degree in Communication Studies from Chapman University and a Masters Degree in Global Leadership from the University of San Diego. When he isn’t working, Kevin loves to spend time with his family, play sports and of course… travel the globe.

Turning Bad Publicity into PR Wins
(Speaking with Freddy Muller)
Sunday 26-Jan / 2:30 PM - 3:00 PM

A key criterion for destination selection has always been how safe and security the location is for incentive qualifiers and their significant others. However, over the decades we’ve seen how safety and security is often more linked to its relative perception than its actual reality. The media play a massive role in this and, overnight, reputations are often won and lost as a result of fake news and negative publicity. Come discuss this topic with fellow industry professionals.

Bruce Smith

Managing Director, Spectra

Bruce is a certified GDPR practitioner with over 35 years’ experience in events and hospitality services Bruce oversees all Tenax’s client solutions. A long-time advocate of privacy by design and cyber security for our clients, Bruce Smith founded Tenax Analytics Ltd, in London. Bruce has enjoyed a long career in the hospitality and airline industry. With comprehensive experience in all facets of event management for corporate and incentive clients, his background includes developing Strategic Meeting Management Programs and incentives. Culminating in the co-founding of the Chicago-based NorthPointe Meetings and Incentives in 2000 which he continues to chair.

Data Privacy, a Global Concern - How to keep YOUR Incentive Customers Protected
(Speaking with Paul Miller)
Sunday 26-Jan / 3:00 PM - 3:30PM

We now live in a world where the data extraction industry is estimated at over $76 Billion annually*. It is the fastest growing industry because it plays an important role in the prediction of customer behavior.As a result, personal data regulation is essential to maintain long-term consumer trust in digital channels and ensure higher levels of digital security for all.

Increasingly, cyber-attacks are found to be coming from foreign ‘Actors’ seeking the data of customers and employees in your company’s database for exploitation far beyond types of corporate espionage we usually envision**.

In this session, we will share with you the common mistakes that companies make in data privacy management and what steps you can take to protect your customers in the increasingly complex cybersecurity risks prevalent in our society today.

*Margo James, Member of Parliament, United Kingdom
**Marc Rotenberg, President, Electronic Privacy Information Center, US

Paul Miller

Managing Director, Spectra

Paul Miller started his career in the service industry at the Royal Household in Buckingham Palace after finishing his studies in hotel and catering management. After 4 years in Royal service, he started his career in the incentive travel industry in 1988 with a London-based Destination Management Company. Paul joined the Board of Directors of SPECTRA, a full-service Destination Management Company, with offices in London and Edinburgh in 2005.

Paul has been an active member of SITE (Society for Incentive Travel Excellence) since becoming a member in 1999. He was the Chair for the International Conference in 2008 and joined the International Board of Directors in 2010. He became SITE President in January 2014.

Data Privacy, a Global Concern - How to keep YOUR Incentive Customers Protected
(Speaking with Bruce Smith)
Sunday 26-Jan / 3:00 PM - 3:30PM

We now live in a world where the data extraction industry is estimated at over $76 Billion annually*. It is the fastest growing industry because it plays an important role in the prediction of customer behavior.As a result, personal data regulation is essential to maintain long-term consumer trust in digital channels and ensure higher levels of digital security for all.

Increasingly, cyber-attacks are found to be coming from foreign ‘Actors’ seeking the data of customers and employees in your company’s database for exploitation far beyond types of corporate espionage we usually envision**.

In this session, we will share with you the common mistakes that companies make in data privacy management and what steps you can take to protect your customers in the increasingly complex cybersecurity risks prevalent in our society today.

*Margo James, Member of Parliament, United Kingdom
**Marc Rotenberg, President, Electronic Privacy Information Center, US

Rhonda Brewer

Vice President, Sales North America, BCD Meetings and Events

With more than 30 years of MICE experience, Rhonda Brewer currently serves as the Vice President, Sales for North America at BCD Meetings & Events. Prior to joining BCD M&E, Brewer was an industry consultant. Her previous experience includes, President of RMC, a destination management company, where she worked between 2016-2018 with overall accountability for 10 offices across the US and Mexico as well as business development, marketing and creative services. She also worked at Maritz Travel from 1990-2016 where she worked in almost every department gaining experience in Project Management, Operations, Business Development, Industry Relations; Strategy, Communications, Administration and Sales.

Brewer was the President for the SITE in 2015 and served on the Board of Directors for 6 years from 2012-2017. She is actively involved in SITE, helping with educational content, consulting with the Midwest chapter and worked on sponsorship for 2018 & 2019. Most recently she started the SITE Women in Leadership program and implemented Adviser in Action, a two-way mentor program. She also continues to volunteer on committees as she has for years. Brewer has a 23-year-old son and is married to her college sweetheart! She holds a bachelor’s degree from Southwest Missouri State University.

The Success of Two-way Mentoring to Bridge the Gap Between Generations
(Speaking with Windsor Crawford)
Sunday 26-Jan / 3:30 PM - 4:00 PM

The Advisers in Action mentor program was rolled out and piloted with at the SITE Young Leaders conference prior to IMEX last year. In this session one of our paired Adviser in Action will the process and the successes of this program and how it can work for you in your company or chapter.

Windsor Crawford

Business Development Manager, Cultivate

Windsor Crawford is one of our SITE Young Leaders who is both highly engaged and well-versed in the incentive industry. In 2015, Windsor helped create the SITE Southeast Young Leader Program and is currently the chapter liaison. Windsor was named SITE Southeast Young Leader, multiple years in a row, has led many educational SITE events and breakouts, and was awarded the David Riddell Memorial Scholarship in 2018 funding her attendance to the Global Conference. Windsor started her career as an incentive planner and has since transitioned into sales as a Business Development Manager for Cultivate, managing the Southeast territory. Her story is similar to many young professionals in our industry, but what sets her apart is her involvement in all areas of the industry, fully equipping her to become the next leader in the incentive travel industry.

The Success of Two-way Mentoring to Bridge the Gap Between Generations
(Speaking with Rhonda Brewer)
Sunday 26-Jan / 3:30 PM - 4:00 PM

The Advisers in Action mentor program was rolled out and piloted with at the SITE Young Leaders conference prior to IMEX last year. In this session one of our paired Adviser in Action will the process and the successes of this program and how it can work for you in your company or chapter.

Don Chapman

Manager, Events, London Life Financial

Don is the Manager of Meeting and Event Management for Canada Life, Don brings 30 years of meeting planning experience and recognized leadership in strategic planning and education. He has private sector experience having managed planning teams at Ingram Micro and London Life, public sector experience as Manager of Special Events for the City of Kitchener, teaching and event management curriculum development at Conestoga and Fanshawe College, and a consulting background in Public Sector event development. Don is married with two children, a dog, two horses and in his spare time……does home renovation work

Regulatory Changes in the Financial Services Sector – what does this mean to the incentive market
Sunday 26-Jan / 3:30 PM - 4:00 PM

With the Regulatory changes in the Financial Services sector starting to take effect, there are significant fundamental changes in the approach that financial organizations are taking in order to be both compliant as well as provide the level of recognition they need for their top performers.

The session will focus on some of the initiatives the Canada Life is taking in order to continue to provide “Best in Class” programs for their advisors.

Benoit Sauvage

CEO, CONNECT - DMC

Ben Sauvage, DMCP, CMP, CIS is the founder and CEO of Connect DMC, a leading Destination Management Company in the Dominican Republic and Mexico. Ben brings 25 years of experience in delivering high end and complex services to worldwide clients and has a passion for creativity, attention to details and sustainable practices. Winner of the 2019 SITE Global Member of the Year Award, winner of an Imex Green Award, President of the Site Florida & Caribbean Chapter, Member of the Site Global and EIC Sustainability Committees, EIC Sustainable Event Professional Certify, Ben is also a speaker on Sustainability.

Sustainability; How can I make a difference…
(Speaking with Raymon Honings)
Sunday 26-Jan / 2:00 PM - 2:30 PM

Understanding sustainability form a global standpoint and incorporating best practices in the planning and execution of your events can deliver exceptional experiences. But by integrating inclusivity and accessibility you can create an amazing opportunity to grow your audience and reduce your costs.

Raymon Honings

Managing Partner, Travelmediate

Raymond helps individuals and organizations all around the world to transform and change. Passionate about the positive effect people centric approaches can have on organizations and people, his focus has always been to deliver positive change by transforming people and organizations to a higher ground of excellence.
Having his roots in IT business Raymond worked for large governmental departments, energy companies, large international companies and large international projects in roles varying from techie to interim manager.

His experience of leading and coaching teams, projects and managing clients made him realize that what people always want more of is “communication and good relationships.” This led him to coach and train people to develop better collaboration skills and better relationships resulting in retaining staff and managing change through improved collaboration. Raymond is trained in the area of personal coaching and holds a degree of NLP Master Practitioner. His coaching work includes, clear goal setting, presenting with impact, building rapport, being true to yourself and performance improvement. People find his coaching style very personal because it can adapt easily to deal with any issues, both personal and professional.

As a senior facilitator and coach his personal style is rooted in understanding his clients’ personal motivations, the way they make their decisions and non-verbal communication. As a coach, Raymond brings focus, commitment, energy and humor.
Raymon had a young and sportive mindset, a lovely wife and two great kids, and is living in the hart off Amsterdam is a great and unique place to be at the moment.

Sustainability; How can I make a difference…
(Speaking with Benoit Sauvage)
Sunday 26-Jan / 2:00 PM - 2:30 PM

Understanding sustainability form a global standpoint and incorporating best practices in the planning and execution of your events can deliver exceptional experiences. But by integrating inclusivity and accessibility you can create an amazing opportunity to grow your audience and reduce your costs.

Melaya Horsten

Director of Communications, Ignite Magazine

Melaya Horsten, CMP, is director of communications at Ignite magazine, Canada’s leading publication dedicated to sharing ideas and inspiration with business event planners. Over the years, Ignite has showcased a diverse selection of incentive-worthy destinations across the country in our editorial feature called O Canada. Melaya is an active member of SITE and has served on both international committees as well as the SITE Canada board. Prior to Ignite, Melaya had multiple years experience as an incentive travel planner.

Hosting Incentives in Canada
Sunday 26-Jan / 4:00 PM - 4:30 PM

We are excited to have you experience the west coast of Canada! During your time at SITE Global Conference we’re confident you’ll discover many unique aspects that could translate into an incredible incentive program. But that’s not all! Canada offers incentive-calibre destinations across the country. In this dialogue den we’ll take you on a tour of Canada, introducing you to unique experiences from camping with polar bears to kissing a cod. Yes, you heard right! Come discover the many locations to consider when designing a Canadian incentive program.

 
 

Learning Labs

These boutique sessions offer deep dives into topics important to our industry, no matter what sector you work in, from program design and emergency preparedness to inclusion and sustainability. This is where you learn by sharing in an open, facilitated format. Come prepared to share and leave with new ideas and deeper connections.

Learning Lab Sessions

Maura Dominguez-Zhang

Managing Partner, SYNEGY-CONNECT

Industry leader with 20+ years in luxury-tier hospitality sales and marketing. Experience includes luxury hotel companies like Ritz-Carlton, The Biltmore, Noble House, Kimpton and Benchmark, where she earned achievement awards such as Chairman’s Club, Platinum Club, Attitude & Determination Awards.
Maura has a bachelor’s degree in Hospitality Management from Florida International University and she is big on sustainability, innovation and continuing education. Previous lecturing guest speaker at FIU School of Hospitality, contributor for MPI Chicago’s newsletter, and editor of SITE Florida & Caribbean newsletter.
Maintains active roles in MPI, SITE and FICP. Earned both CIS & CITP, and is past President of SITE FL & Caribbean chapter. In 2017, Maura helped launch Synergy-Connect, a boutique representation firm for emerging destinations.

Sustainability is the new Luxury
Sunday 26-Jan / 10:45 AM - 11:45 AM

The concept of Luxury has been evolving for years and some of the notions we've had about what makes a brand "lux" are about to be challenged. Luxury brands and events are taking sustainable routes to economic prosperity. This session will show how the perception of luxury has shifted to a transformative experience which includes more socially and environmentally conscious and mindful actions. We will review the impact of single use items, plastics, animal foods, food waste (among other concerns) and discovering some solutions that can be put into action. We will showcase examples of brands (in fashion, events and other industries) that are are leading the way in plant based offerings, composting, food rescue, upcycling, renewable energy, wellness and more. Destinations, as well as event planners and suppliers, can benefit from adopting these sustainable practices and collaborating for a more sustainable events industry.

Dave Merrell

CEO/Creative Director, AOO Events, Inc.

Since founding AOO Events, Inc. in 1989, David Merrell’s name has become synonymous with cutting-edge event design and production.

David and his team at AOO have been honored by a wide range of professional organizations with more than 25 International awards in a wide range of categories, a testament to the diversity and talent within his company. David himself was named Designer of the Year by Event Solutions Magazine and has taken home the prestigious Crystal Site Award from the Society of Incentive and Travel Executives. David was most recently awarded the Klaus Inkamp Lifetime Achievement Award for 2017 by the International Live Events Association (ILEA) and the 2019 Steve Kemble Leadership Award.

Until recently he served on the ILEA board as president of the Greater Los Angeles Chapter and currently sits on the Advisory Board of Catersource and BizBash.

Continuously leading the market in a forward direction with authoritative momentum, David E. Merrell and AOO Events can respectively be considered a driving force in today’s event industry.

Valuing Creativity in a Commoditized World
(Speaking with Rajeev Kohli & Kurt Paben)
Monday 27-Jan / 2:00 PM - 3:00 PM

Face-to-face experiences are widely recognized as a key driver of innovation through dialogue. But when it comes time to buy an event, we quickly fall out of a creative mindset, seeking opportunities and collaborations, into a checklist of commodities - airfares, hotels, av, f&b, DMC services and yes even our unique experiences are given a price tag. How do we remain competitive in the face of commoditization when we are selling not just a space but a memory? Let's open the floor in this moderated discussion featuring several viewpoints and together as an industry tackle this tough topic.

Dave Merrel will also be speaking on the Industry stage for the Event Industry Trends and Forecasts session and the Dialogue Den session - Technology Trends for Live Events.

Dan Seidman

Managing Director, Read Emotions

Dan is currently the Managing Director of Read Emotions! Which is a system that helps enhance communication skills to read hidden emotions and increase EQ. Dan has been recognized as the International Sales Training Leader of the Year in 2013 for his work over 25 years helping organizations to significantly increase sales team performance. He also serves on the board of the US Emotional Intelligence Academy and is a globally-recognized authority on selling, having coached and consulted from Vietnam to Venezuela. On top of that, he is also the author of 5 books, and has received 3 gold medals during his time on the US’s Basketball team.

Read Hidden Emotions
Monday 27- Jan / 2:00 PM - 3:00 PM

It is important to know what someone is thinking and feeling when your goal is to build constructive relationships through leading, coaching, selling or hiring. People often attempt to suppress their emotions. But there is “leakage,” known as micro expressions, which occur in 1/5th of a second. In this unique communication program, you will experience a special video tool and hands-on coaching to help you increase EQ as you learn to spot these emotions.

These potent skills are based on 40+ years of research by Dr. Paul Ekman. In the past, training has been kept to law enforcement and security firms. Organizations who use these detection skills across the globe include the CIA, FBI, Interpol, Department of Homeland Security, Scotland Yard, Emirates Airlines and more.
Now business professionals can adopt these potent techniques and leave this training experience and better manage the feelings of others. Regardless of job roles, learners can see an increase in their influence and communication skills.

Rajeev Kohli

Joint Managing Director, Creative Travel Pvt. Ltd.

Rajeev, was born into the industry and has a passion for travel and showing India to the world. With over 24 years of industry experience, today he is Joint Managing Director of Creative Travel, a family legacy of two generations that has showcased this part of the world for over 42 years. He was the first Asian to ever take the leadership position of global President of the Society for Incentive Travel Excellence (SITE). He is the past Senior Vice President of the Indian Association of Tour Operators (IATO) India’s apex body for the incoming tourism industry and was on the IATO Executive Committee for 6 years.

Rajeev also speaks at various industry forums across the world and has many articles and thought papers under his name. He feels that his upbringing has taught him to respect people, to uphold and value integrity and to spread happiness.

In 2017, Rajeev was recognised as a thought leader as one of the ‘25 Most Influential People in the global Incentive industry and in 2015, Rajeev was awarded the prestigious “IMEX Academy Award”, a highly prestigious recognition for contribution to a chosen profession. Rajeev often writers for trade publications and is commonly quoted as an expert source in the media. Rajeev lives in Delhi with his wife and two teenage sons who are currently studying overseas.

Valuing Creativity in a Commoditized World
(Speaking with David Merrell & Kurt Paben)
Monday 27-Jan / 2:00 PM - 3:00 PM

Face-to-face experiences are widely recognized as a key driver of innovation through dialogue. But when it comes time to buy an event, we quickly fall out of a creative mindset, seeking opportunities and collaborations, into a checklist of commodities - airfares, hotels, av, f&b, DMC services and yes even our unique experiences are given a price tag. How do we remain competitive in the face of commoditization when we are selling not just a space but a memory? Let's open the floor in this moderated discussion featuring several viewpoints and together as an industry tackle this tough topic.

Kurt Paben

President, Global Sales, Hosts Global

Valuing Creativity in a Commoditized World
(Speaking with David Merrell & Rajeev Kohli)
Monday 27-Jan / 2:00 PM - 3:00 PM

Face-to-face experiences are widely recognized as a key driver of innovation through dialogue. But when it comes time to buy an event, we quickly fall out of a creative mindset, seeking opportunities and collaborations, into a checklist of commodities - airfares, hotels, av, f&b, DMC services and yes even our unique experiences are given a price tag. How do we remain competitive in the face of commoditization when we are selling not just a space but a memory? Let's open the floor in this moderated discussion featuring several viewpoints and together as an industry tackle this tough topic.

Cindy Lo

Event Strategist | President & Owner, Red Velvet Events, Inc.

Cindy Y. Lo, DMCP started Red Velvet Events, Inc. (RVE) 17 years ago, and she did so with the mission to Outplan, Outplay and Outparty! RVE is a boutique that helps creative live events, which has earned multiple international event management and planning awards. Cindy is a recent author of Behind the Red Velvet Curtain, which is available via Amazon and BookPeople in Austin. She enjoys sharing her own lessons learned with the next generation of event professionals and has spoken all over the world, including the United States, China, Russia, Canada and Mexico. Cindy currently live in Austin, Texas with her husband of 15 years and their 2 children.

Steps to Planning an Incentive that Truly Excites and Delivers ROI
Monday 27- Jan / 2:00 PM - 3:00 PM
In our day and age of experiences over tangible gifts, how are you planning and designing your incentive trips so that you NOT only show the best of your firm but also create FOMO so more want to qualify for future trips? And with shorter turn around planning times of when the qualifiers are announced, what steps are crucial to planning a truly personalized event? Come join Cindy in a learning lab that will be an active learning session. Cindy is known for talking fast and wants to inspire you to plan differently. Come ready with an incentive in mind and get ready to take away at least 3 new ideas and some new processes that will help you think differently when planning that next incentive. In the meantime, Cindy invites you to follow them on Instagram at @RedVelvetEvents so you can see some behind the scenes of how the team produces award-winning events, no matter what the size.

Mike May, CITP, CMP, IP

President, Brightspot Incentives & Events

Mike is President and owner of Brightspot, a full-service performance improvement company in Dallas, Texas. Under Mike’s leadership, Brightspot has quadrupled in size and added many Fortune 1000 clients. Mike is a Trustee of the Incentive Research Foundation, a past member of the Performance Improvement Council of IMA, on the advisory board for Incentive Magazine, author of 12.5 Steps to a Perfect Incentive Program, and a frequent industry presenter.

Extraordinary Service Advice (from fictitious interview) with CEO's of Ritz-Carlton & Four Seasons
Sunday 26- Jan / 10:45 AM - 12:00 PM
Mike interviewed CEO's Horst Schulze and Isadore Sharp in Dallas, TX, home to a city where both the Ritz-Carlton and the Four Seasons have 5-star hotels, to discover how their customer service principles would apply to the incentive travel industry; one of many now apart of the 'service economy' we find ourselves in.

Actually, the scheduling was too difficult to visit in person, so this fictional interview is based on a little imagination and the very best wisdom from their books.

Meeting planners and DMC's can learn how to execute extraordinary service using their legendary advice.

John Ayo

Chief Balancing Officer, Travel Balance

John is an internationally recognized keynote speaker, wellness expert, sales specialist and author. He was a successful sales rep that survived in the super stressful technology sector with IBM for 19 years, then moved into sales training and meeting planning internationally for 12 years.

His book Travel Balance helps people stay energized and balanced while traveling. He has spoken to thousands of people in 26 countries sharing his secrets to staying sane and healthy in a crazy world.

From Travel Hell to Travel Well: Inside Secrets to Stay Energized, Healthy and Balanced
Sunday 26-Jan / 10:45 AM - 12:00 PM

What if you could maintain your poise, your good mood, your energy and your health no matter what crazy stuff happens on your trip?

Are you doing your best to provide a wellness-focused experience for attendees, helping them maximize the value of participating in your meetings or events?

Anyone who is tired, cranky or sick can’t perform at their best, and that undermines the very purpose of travel and business meetings. John Ayo, a traditional naturopath (natural health doctor) who spent more than 30 years traveling around the world for IBM, offers advice for optimal health and effectiveness on the go.

John Ayo will also be speaking at the Life Hacks Session - Wellness Magic…Secrets for Energy, Vitality, and Longevity.

Dennis Hodges

Creative Catalyst, Creatalyst LLC

Pause. Think. Create.
Monday 27-Jan / 2:00 PM - 3:00 PM

Designed for anyone seeking inspiration, this workshop will teach you how to easily spark your creativity in just a few minutes a day.
The session begins with an inspirational talk that explains why it’s difficult for us to leave our connected devices alone. I share - through anecdotes and stories - ideas for how and when to take a pause away from devices. The talk includes examples of breakthroughs in science and design that came as a result of others taking time away from devices just to think.

Then, referencing primary research from a global study I conducted, the positive impact on one’s motivation, satisfaction with life, and creativity as a result of taking time to pause and think becomes clear to the audience. The audience can easily adopt these ideas, which helps them de-stress and enjoy the moment.

The second part is a workshop that applies the concepts from the talk. I teach an easy-to-learn and proven non-linear thinking technique designed to draw inspiration from within and help the participant capture ideas quickly.

Pause, think, create sounds so simple - and it is - and yet it seems to be increasingly difficult for most of us to achieve in our personal as well as professional lives.

Leila Ansart

Professional Speaker, Executive Coach

As an Executive Coach, Leila Ansart comes alive when she gets to help leaders move from self-doubt and imposter syndrome to authentic confidence. Through self-reflection and guidance, she assists clients in becoming their strongest and brilliant selves so they can lead their organizations with strength, honesty and vision. Get the support and tools to silence your inner critic with her free “5 Day Challenge”. As a highly sought after professional speaker, Leila has inspired and moved organizations and individuals to embrace confidence and evolve as leaders. Leila resides in the USA in northern Florida with her husband and two children, and a goofy labradoodle, Emmie.

Get More Done without Working More Hours
Sunday 26-Jan / 10:45 AM - 12:00 PM

Learn the 3 shifts you can make to be more productive — within the restraints of your unique priorities + schedule, while reclaiming that elusive feeling of ‘balance'. Sneak peek: it doesn’t involve what you think! This training is highly actionable and includes handouts attendees can use to make immediate changes to their productivity results.

Leila Ansart will also be speaking at the Dialogue Den Session - Productivity; Myths Exposed.

Jason Thomson

Instigator, Strategist, Jigsaw

Jason as a professional thinker, copywriter and speaker, Jason has fueled the trajectory of the world’s most important brands, including Intel, RBC Royal Bank, Nissan, Entertainment One and McCain Foods. His powerful perspective on what it takes to imagine, develop and sell an idea transforms audiences, leaving them forever prepared to think faster, better and brighter. The world’s smartest organizations turn to Jason’s creative leadership and original mind as a way to develop pitches that succeed. Jason helps your leaders explore, develop and sell with engaging and clear approaches to win the next pitch you have.

7 Deadly Sins of a Proposal
Monday 27-Jan / 2:00 PM - 3:00 PM

Join industry pitch master Jason Thomson to discover the strategies and secrets to building a better sale. The veteran of more than 500 sales and pitches for incentive, events and experiential, Jason jostles the entire industry with the disruptive approaches to consultative selling, including Design Thinking, relationship building and strategic creativity. Today, Jason helps global leaders like MCI to understand, approach and win business with an original, powerful and replicable process.

 
 

Life Hacks

Working as an incentive travel professional never follows the conventional nine to five and, at times, can be intense and stressful. Come along and learn how experienced #eventprofs have developed short cuts, coping mechanisms and life hacks for staying sane and getting things done in a busy, busy, busy environment.

Life Hacks Sessions

John Ayo

Chief Balancing Officer, Travel Balance

John is an internationally recognized keynote speaker, wellness expert, sales specialist and author. He was a successful sales rep that survived in the super stressful technology sector with IBM for 19 years, then moved into sales training and meeting planning internationally for 12 years.

His book Travel Balance helps people stay energized and balanced while traveling. He has spoken to thousands of people in 26 countries sharing his secrets to staying sane and healthy in a crazy world.

Wellness Magic…Secrets for Energy, Vitality, and Longevity
Sunday 26-Jan / 2:30 PM - 2:45 PM

Is it possible to use natural healing techniques to achieve true wellness and balance in your life?

This content packed and fast-paced presentation will unveil natural health secrets that can help your body to heal itself. John will demystify many common misperceptions and get you on the road to wellness!

John Ayo will also be speaking at the Learning Lab Session - From Travel Hell to Travel Well: Inside Secrets to Stay Energized, Healthy and Balanced.

Tahira Endean

Head of Events, SITE Global

Tahira is a curious event producer, passionate about intentional event design and the integration of now ubiquitous technology to enhance the human experience at events and everyday.

Tahira is committed to the industry and has been recognized for a range of contributions, including a Top 20 Trendsetter by MeetingsToday (2018) and honored as MPI BC Chapter Mentor of the Year. In 2016, she was named a MeetingsNet Changemaker, In 2015 she was named one of the “Top 5 Women in Event Technology” and inducted into the Meetings Canada Hall of Fame in the Big Idea category. Her knowledge is shared in the 9th edition of the CIC Manual which provides the framework for the CMP studies and around the globe at industry conferences and events.

Driven by a fascination with what we are learning about neuroscience and the power of the five senses to enhance memory, knowledge retention and improve connections, she is continually seeking appropriate ways to design the most relevant incentive. meeting and event environments. An instructor at BCIT (British Columbia Institute of Technology) she instructs both Special Event Planning and Sustainable Event Management. Tahira also loves travel, cooking, time with her family, and anything with bubbles!

40 Days in a Carry on
Sunday 26-Jan / 11:15 AM - 11:30 AM

How far can you go in a carry on suitcase? Our Head of Events went from a mountain incentive in Switzerland to the gala in Frankfurt at IMEX in one small suitcase across 5 countries and multiple activities. Learn how you can do this too.

Ashlee Posner

CEO, The Perfume & Cologne Bar Events

Ashlee is the CEO of Aromachology, The Perfume & Cologne Bar & The Beauty Bar Events. With a background in Chemical Engineering, she started her career in the beauty industry at Estee Lauder in production. With a desire to dive deeper into the fragrance industry, she spent a year in Grasse, the centre of the fragrance world, and completed her MBA with a focus on Luxury Goods. Upon her return to North America, she began studying the science behind scent, Aromachology, and how it can impact our daily lives. Ashlee created Aromachology, the brand, to allow the consumer to be the creative director and showcase how scent can enhance our lives. The Perfume & Cologne Bar was then created specifically for the Event industry, from great demand for a unique activation at Events that allowed guests to engage in the process and product in a truly interactive way.

Ashlee has spent the last 10 years utilizing her deep understanding of scent and behaviour to help brands, event planners and hotels navigate emotional branding and create truly unique experiential activations.

Scent Architecture: Using scent to improve your day
Sunday 26-Jan / 4:45 PM - 5:00 PM

A drop of lemongrass here, peppermint there and a little chamomile... Smell is more sophisticated than any other sense as scent receptors connect directly to the limbic system, which controls our memory and emotions. Learn how a little (scented) effort, can go a long way and how you can be more efficient, alert or relaxed by using y0ur sense of smell.

Michael A. Butler, CITP, CIS

Director, Brightspot Incentives & Events

Michael has over 30 years in the service industry and spent more than the first half with FedEx Express in service, sales, and special project roles before joining the meeting and incentive industry with Brightspot nine years ago. With a passion for providing great service and memorable ‘wow’ experiences around the world, Michael loves to share knowledge and information in relational ways. Michael remains steadfastly active on service and community boards in an honest effort to help enable change for the better.

Elevate Your Trip - Trends, Tips, and Tricks
Sunday 26-Jan / 3:15 PM - 3:30 PM

Beyond the basics; take your incentive trip to the next level with bespoke program design, bucket-list activities, and authentic local elements that immerse your attendees in a once-in-a-lifetime experience.

Kevin Regan

Global Director, Charters and Incentives, AZAMARA

Kevin Regan is the Global Director of Charters & Incentives at Azamara Cruises. Kevin has been an incentive professional with planner, buyer, sales, and client contact experience. He joined Azamara 4 years ago following nearly 12 years with Silversea Cruises. Prior experiences included American Express Financial Advisors based in Minneapolis, Minnesota where he designed and executed incentive program qualifications for over 11,000 financial advisors nationally. While living in St. Louis, Missouri, Kevin was a Cruise Product Specialist, Purchasing Manager, and Account Executive for Maritz Travel Company and Sales Manager at Maritz Motivation Company. His entry into the travel industry began with Cunard Lines as Promotions Director based in London, England following a 2 year period in advertising in New York City . While at Cunard, Kevin designed and enhanced the on-board programming and activities for the entire Cunard fleet.

At the travel industry level, Kevin was Chairman of the Hospitality Partners Advisory Council for the Financial and Insurance Planners Association, an organization of over 700 meeting planners. He also co-founded the Site Minnesota Chapter and served as past chair of numerous Site Global Committees over the past several years and is currently a member of the Site Foundation Board of Trustees.

Kevin lives in Lakeville, Minnesota with his wife and two sons. He enjoys running, hiking, skiing, rowing, biking and occasional biathlons and triathlons.

On a lighter note, Kevin rode his bicycle from his hometown of New York City to Denver, Colorado and has circumnavigated the globe twice.

A Fun Formula for Losing Weight
Sunday 26-Jan / 4:00 PM - 4:15 PM

Spend a brief session with Kevin Regan, Global Director of Sales, Azamara to learn the common sense approach to losing weight. Kevin dropped 30 lbs in just over 3 months. He’ll talk about the importance of making a lifestyle choice instead of fad dieting. With this approach and a winning formula, you come out with a lot less than you expected!

 
 

Special Sessions

The SITE Global Conference offers many opportunities to LEARN outside of the traditional education blocks. Interested in earning a new certification or kicking off the conference by attending the CEO Summit or First Timers session? You’re in the right place!

First Timers Session

“Networking 201”

Date / Time: Saturday, Jan 25 (1:30 PM – 2:30 PM)

Speaker: Staceyann Ann-Marie Van Horne-Doria, CMP, Sr. Events & Tradeshow Manager, Signia

Staceyann has been part of the events industry for over 15 years. With a Master’s in Events, Meetings and Sports Management from The George Washington University, Staceyann has built a diverse portfolio of events around the world.

Recognized by Connect Corporate as a Top 40 Under 40 Events Professional, Staceyann has worked with top medical, corporate, media, fashion, non-profit and sports organizations to execute powerful and engaging events. Amongst her deep event portfolio, Staceyann has planned and executed events for Stephen Colbert, The Roots, Oprah Winfrey, NCAA, PGA, Prime Ministers, President Bush (43) and many more.

Speaker: Patrick Brochu, Director of Show Services, Media Stage Inc.

Patrick is the Director of Show Services at Media Stage, an international production company. A true showman, he has been working in the Meetings and Events industry for 10+ Year’s. Like many in this industry he “fell into it” after graduating with a B.A. in Theatrical Design, and a minor in Art History. Patrick designs experiences through stage sets that interact with the latest technology to “wow” and inspire audiences.

Within his extensive portfolio he has created General Session experiences for top brands like, Dell Computers, H&M, Kohler, Virgin America, Transitions Lenses, Phillip Morris and illy Coffee. In 2018, Patrick was awarded the Rental Staging World’s, Design of the Year, for the custom stage design of MPI’s SES Conference.

Patrick is the Current President of MPI’s South Florida Chapter, and the very proud father of identical twins.

Session Description

In our industry networking is key, for planners and suppliers alike, after all everything we do is based around meeting face to face. This is not an intro into networking, but a deeper dive. We will develop confidence and become experts on “working the room”. Additionally, participants will be introduced to the SITE Global Conference and learn tips and tricks for making the most of their experience.

FirstTimersSession

“Networking 201”

Date / Time: Saturday, Jan 25 (1:30 PM – 2:30 PM)

Speaker: Staceyann Ann-Marie Van Horne-Doria, CMP, Sr. Events & Tradeshow Manager, Signia

Staceyann has been part of the events industry for over 15 years. With a Master’s in Events, Meetings and Sports Management from The George Washington University, Staceyann has built a diverse portfolio of events around the world.

Recognized by Connect Corporate as a Top 40 Under 40 Events Professional, Staceyann has worked with top medical, corporate, media, fashion, non-profit and sports organizations to execute powerful and engaging events. Amongst her deep event portfolio, Staceyann has planned and executed events for Stephen Colbert, The Roots, Oprah Winfrey, NCAA, PGA, Prime Ministers, President Bush (43) and many more.

Speaker: Patrick Brochu, Director of Show Services, Media Stage Inc.

Patrick is the Director of Show Services at Media Stage, an international production company. A true showman, he has been working in the Meetings and Events industry for 10+ Year’s. Like many in this industry he “fell into it” after graduating with a B.A. in Theatrical Design, and a minor in Art History. Patrick designs experiences through stage sets that interact with the latest technology to “wow” and inspire audiences.

Within his extensive portfolio he has created General Session experiences for top brands like, Dell Computers, H&M, Kohler, Virgin America, Transitions Lenses, Phillip Morris and illy Coffee. In 2018, Patrick was awarded the Rental Staging World’s, Design of the Year, for the custom stage design of MPI’s SES Conference.

Patrick is the Current President of MPI’s South Florida Chapter, and the very proud father of identical twins.

Session Description

In our industry networking is key, for planners and suppliers alike, after all everything we do is based around meeting face to face. This is not an intro into networking, but a deeper dive. We will develop confidence and become experts on “working the room”. Additionally, participants will be introduced to the SITE Global Conference and learn tips and tricks for making the most of their experience.

CERTIFICATIONS

The Certified Incentive Specialist (CIS)

Friday, Jan 24 (8:00 AM – 5:30 PM) and
Saturday, Jan 25 (8:00 AM – 1:00 PM)

Gain an understanding of the incentive travel industry in this two-day workshop. CIS allows you to reach higher standards of education and industry best practice. Registration and payment required. For more information and registration, click HERE.

Learning Outcomes:

  1. Learn the fundamentals, origins, and value of motivational programmes
  2. Understand non-cash rewards, the composition of the market, and the makings of a programme and budget
  3. Discover the theory and practice of creative and effective programmes

The Certified Incentive Travel Professional (CITP)

Saturday, Jan 25 (9:00 – 11:00 AM)

The CITP is a career-defining designation for mid- to senior-level incentive travel professionals. It assures your clients that their investment in you comes with the knowledge and expertise to guarantee success. Registration and payment required. For more information, click HERE.

CERTIFICATIONS

The Certified Incentive Specialist (CIS)

Friday, Jan 24 (8:00 AM – 5:30 PM) and
Saturday, Jan 25 (8:00 AM – 1:00 PM)

Gain an understanding of the incentive travel industry in this two-day workshop. CIS allows you to reach higher standards of education and industry best practice. Registration and payment required. For more information and registration, click HERE.

Learning Outcomes:

  1. Learn the fundamentals, origins, and value of motivational programmes
  2. Understand non-cash rewards, the composition of the market, and the makings of a programme and budget
  3. Discover the theory and practice of creative and effective programmes

The Certified Incentive Travel Professional (CITP)

Saturday, Jan 25 (9:00 – 11:00 AM)

The CITP is a career-defining designation for mid- to senior-level incentive travel professionals. It assures your clients that their investment in you comes with the knowledge and expertise to guarantee success. Registration and payment required. For more information, click HERE.

CEO TRACK

Purpose Build Culture: How to Create a Powerful Company Culture that Attracts and Retains the Best People

Pre-Registration Required by January 3rd
Date/ Time: Friday, Jan 24 (Afternoon)
Price: $1190 ($995 – Global Conference Registration, $195 – CEO Summit)
**Normal CEO Summit Fee Outside of Global Conference – $495
Audience: Limited to 30 participants, senior executives only by application or invitation.
Apply Here

Facilitator: Jeff Duncan, CEO MeetingMax

As the President and CEO of Meetingmax, Jeff has strategically grown the company to be one of the largest providers of event hotel reservation technology in the industry, annually processing hundreds of millions of dollars in hotel transactions through its software. Jeff is always looking for ways to push the event tech space forward. He is a graduate of the EO Entrepreneurial Master’s Program at MIT, holds a leadership role as Past President of the Vancouver Entrepreneur’s Organization, is an Executive Board Member of the Vancouver Police Foundation, and sits on the Board of Directors for the Plastic Bank. Jeff is a “Forty under 40” winner, an active public speaker, and global traveler in search of the next disruption in the travel and hotel booking space.

Session Description

As incentive travel professionals, we spend our energy on creating and delivering reward programs for other people’s organizations. What about your own organizations? This session puts the focus on you as a leader and your own organization. New in 2020, this 4-hour session is only available by pre-registration to senior-level executives.

Maximizing your organization’s full potential requires a purposely built and properly aligned culture. In an intimate group setting, Jeff will take you through an intensive workshop that will showcase the latest research on employee engagement and provide new tools that allow organizations to boost employee retention and recruitment activities; develop and maintain a strong company culture; and provide better alignment across their organizations.

Part One will focus on “hiring for fit” and defining core values; learning what initiatives need to be put in place to keep them alive and relevant to employees.

  • Hire for fit and topgrading
    • Step 1: defining your personal core values
    • Step 2: defining your company core values
    • Step 3: keeping values alive
    • Step 4: creating cultural initiatives that tie back to your company core values

Part Two will dive into employee engagement; learn how to deeply understand your employees so that you can better connect with them.

  • Employee Engagement
    • Speak Their Language
      • DISC Profiles
      • Languages of Appreciation
  • Connect with Employees
    • Employee Check-Ins
    • “On My Mind” Sessions
  • Ask Employees for Feedback
    • Employee Net Promoter Score
    • Culture Engagement Survey
    • John Spence Effectiveness Audit
    • Best Practices to Acknowledge and Implement Feedback

Part Three will take the group through a process of establishing clear expectations so you can set your employees and your company on the best path for success.

  • Employee Scorecards
  • KPIs – Employee > Department > Company
  • Leadership & Self-Deception – (guiding principles at Meetingmax)

CEO TRACK

Purpose Build Culture: How to Create a Powerful Company Culture that Attracts and Retains the Best People

Pre-Registration Required by January 3rd
Date/ Time: Friday, Jan 24 (Afternoon)
Price: $1190 ($995 – Global Conference Registration, $195 – CEO Summit)
**Normal CEO Summit Fee Outside of Global Conference – $495
Audience: Limited to 30 participants, senior executives only by application or invitation.
Apply Here

Facilitator: Jeff Duncan, CEO MeetingMax

As the President and CEO of Meetingmax, Jeff has strategically grown the company to be one of the largest providers of event hotel reservation technology in the industry, annually processing hundreds of millions of dollars in hotel transactions through its software. Jeff is always looking for ways to push the event tech space forward. He is a graduate of the EO Entrepreneurial Master’s Program at MIT, holds a leadership role as Past President of the Vancouver Entrepreneur’s Organization, is an Executive Board Member of the Vancouver Police Foundation, and sits on the Board of Directors for the Plastic Bank. Jeff is a “Forty under 40” winner, an active public speaker, and global traveler in search of the next disruption in the travel and hotel booking space.

Session Description

As incentive travel professionals, we spend our energy on creating and delivering reward programs for other people’s organizations. What about your own organizations? This session puts the focus on you as a leader and your own organization. New in 2020, this 4-hour session is only available by pre-registration to senior-level executives.

Maximizing your organization’s full potential requires a purposely built and properly aligned culture. In an intimate group setting, Jeff will take you through an intensive workshop that will showcase the latest research on employee engagement and provide new tools that allow organizations to boost employee retention and recruitment activities; develop and maintain a strong company culture; and provide better alignment across their organizations.

Part One will focus on “hiring for fit” and defining core values; learning what initiatives need to be put in place to keep them alive and relevant to employees.

  • Hire for fit and topgrading
    • Step 1: defining your personal core values
    • Step 2: defining your company core values
    • Step 3: keeping values alive
    • Step 4: creating cultural initiatives that tie back to your company core values

Part Two will dive into employee engagement; learn how to deeply understand your employees so that you can better connect with them.

  • Employee Engagement
    • Speak Their Language
      • DISC Profiles
      • Languages of Appreciation
  • Connect with Employees
    • Employee Check-Ins
    • “On My Mind” Sessions
  • Ask Employees for Feedback
    • Employee Net Promoter Score
    • Culture Engagement Survey
    • John Spence Effectiveness Audit
    • Best Practices to Acknowledge and Implement Feedback

Part Three will take the group through a process of establishing clear expectations so you can set your employees and your company on the best path for success.

  • Employee Scorecards
  • KPIs – Employee > Department > Company
  • Leadership & Self-Deception – (guiding principles at Meetingmax)

Agenda

Session TimeSession TypeSession TitleSession Location
8:00 AM - 5:30 PMSpecial SessionsCIS WorkshopBreakout Session Rooms
8:00 AM - 6:00 PMRegistrationRegistration DeskParq Grand Ballroom Foyer
1:00 PM - 6:00 PMSpecial SessionsCEO Track: Purpose Built CultureBreakout Session Rooms
6:00 PM - 9:00 PMMealLeadership Dinner (By Invitation)Sheraton Wall Centre Vancouver
Session TimeSession TypeSession TitleSession Location
8:00 AM - 6:00 PMRegistrationRegistration DeskParq Grand Ballroom Foyer
8:00 AM - 1:00 PMSpecial SessionsCIS WorkshopBreakout Session Rooms
9:00 AM - 12:00 PMSpecial SessionsCITP TestingBreakout Session Rooms
1:30 PM - 2:30 PMSpecial Sessions"Networking 201"Parq Grand Ballroom
3:00 PM - 5:15 PMMain StageAnnual General Meeting and Mystery Keynote SpeakerParq Grand Ballroom
6:30 PM - 9:00 PMMealWelcome Reception
Time to Connect!
Parq Grand Ballroom
Session TimeSession TypeSession TitleSession Location
7:00 AM - 7:45 AMSoulCycle RideSoulCycle Ride - SoulCycle offers indoor cycling workout classes. Your time to clip in, connect and let go. In a dim, candlelit room led by inspiring instructors, you surrender to the beat of the music and get lost in the energy of the room. You move, you ride, and you push towards the finish line - together. Pre-registration required. Limited availability. Meet in the hotel lobby. The group will depart promptly at 7:00 AM for a quick walk to SoulCycle. Register NowJW Marriott Parq Main Lobby
8:00 AM - 6:00 PMRegistrationRegistration DeskParq Grand Ballroom Foyer
8:30 AM - 10:30 AMMain Stage5 Steps to Making the Impossible PossibleParq Grand Ballroom
10:45 AM - 11:30 AMShape SessionsManifesto Master Open Space Discussions - Statements 1, 2 & 3Breakout Session Rooms
10:45 AM - 11:15 AMIndustry StageEvent Industry Trends and ForecastsParq Grand Ballroom Foyer
10:45 AM - 12:00 PMLearning LabFrom Travel Hell to Travel Well: Inside Secrets to Stay Energized, Healthy and BalancedBreakout Session Rooms
10:45 AM - 12:00 PMLearning LabSustainability is the new LuxuryBreakout Session Rooms
10:45 AM - 12:00 PMLearning LabGet More Done without Working More HoursBreakout Session Rooms
10:45 AM - 12:00 PMLearning LabExtraordinary Service Advice (from fictitious interview) with CEO's of Ritz-Carlton & Four SeasonsBreakout Session Rooms
11:30 AM - 12:00 PMIndustry StageDisruption: Your Journey from Now to NextParq Grand Ballroom Foyer
12:15 PM - 1:45 PMMealCrystal Awards LunchParq Grand Ballroom
2:00 PM - 2:45 PMShape SessionsManifesto Master Open Space Discussions - Statements 4, 5 & 6Breakout Session Rooms
2:00 PM - 2:30 PMDialogue DenYour Meetings Will Never Be The Same: Hot Technologies 2019Meeting Pod
2:00 PM - 2:30 PMIndustry StageThe Art & Science of Incentive TravelParq Grand Ballroom Foyer
2:00 PM - 2:30 PMDialogue DenSustainability; How can I make a difference...Meeting Pod
2:30 PM - 3:00 PMDialogue DenProductivity; Myths ExposedMeeting Pod
2:30 PM - 2:45 PMLife HackWellness Magic... Secrets for Energy, Vitality, and LongevityParq Grand Ballroom Foyer
2:45 PM - 3:15 PMIndustry StageHacking Human Software to Drive Desired Participant BehaviorsParq Grand Ballroom Foyer
3:00 PM - 3:45 PMShape SessionsManifesto Master Open Space Discussions - Statements 7 & 8Breakout Session Rooms
3:00 PM - 3:30 PMDialogue DenData Privacy, a Global Concern - How to keep YOUR Incentive Customers ProtectedMeeting Pod
3:00 PM - 3:30 PMDialogue DenTechnology Trends for Live EventsMeeting Pod
3:15 PM - 3:30 PMLife HackElevate Your Trip - Trends, Tips, and TricksParq Grand Ballroom Foyer
3:30 PM - 4:00 PMIndustry StageDesigning Your Next Incentive with Your Attendees Wellbeing in MindParq Grand Ballroom Foyer
3:30 PM - 4:00 PMDialogue DenThe Success of Two-way Mentoring to Bridge the Gap Between GenerationsMeeting Pod
3:30 PM - 4:00 PMDialogue DenRegulatory Changes in the Financial Services Sector - what does this mean to the incentive marketMeeting Pod
4:00 PM - 4:15 PMLife HackA Fun Formula for Losing WeightParq Grand Ballrom Foyer
4:00 PM - 4:30 PMDialogue DenHosting Incentives in CanadaMeeting Pod
4:00 PM - 4:45 PMShape SessionsManifesto Master Open Space Discussions - Statements 9 & 10Breakout Session Rooms
4:30 PM - 5:00 PMDialogue DenBad Reputation: Turning Bad Publicity into PR WinsMeeting Pod
4:45 PM - 5:00 PMLife Hack40 Days in a Carry onParq Grand Ballroom Foyer
4:45 PM - 5:00 PMLife HackScent Architecture: Using scent to improve your dayParq Foyer
7:00 PM - 10:00 PMMealExperience CanadaParq Grand Ballroom Foyer
Session TimeSession TypeSession TitleSession Location
7:00 AM - 7:45 AM5K Fun Run5K Fun Run - Join your colleagues for a 5km fun run. It's our way of helping you get the best possible start to a busy day at the conference. Open to all SITE Global attendees - whether you're planning to sprint, jog or walk to the finish line. We will meet in the hotel lobby at 7:00 AM. No pre-registration required.JW Marriott Parq Main Lobby
7:00 AM - 7:45 AMYogaYoga - What's better than yoga on a beautiful Vancouver morning? Please join us Monday morning for free yoga. Whether you are a beginner or a yoga savant, this class it the perfect way to set limitless intentions for your day. We will meet in the hotel lobby at 7:00 AM. No pre-registration required.JW Marriott Parq Main Lobby
8:00 AM - 6:00 PMRegistrationRegistration DeskParq Grand Ballroom Foyer
8:30 AM - 9:45 AMMain Stage StorytellerMaking Mental Health a Priority for Incentive Travel ProfessionalsParq Grand Ballroom Salon
8:30 AM - 9:45 AMMain Stage StorytellerStriking a BalanceParq Grand Ballroom Salon
9:00 AM - 12:00 PMImmersion ToursImmersion ToursJW Marriot Parq Main Lobby
12:15 PM - 1:45 PMMeal2021 Launch LunchParq Grand Ballroom
2:00 PM - 2:30 PMIndustry StageDesigning and Innovating Incentive Travel ProgramsParq Foyer
2:00 PM - 3:00 PMIndustry StageRead Hidden EmotionsIndustry Stage
2:00 PM - 3:00 PMLearning LabSteps to Planning an Incentive that Truly Excites and Delivers ROIBreakout Session Rooms
2:00 PM - 3:00 PMLearning Lab7 Deadly Sins of a ProposalGranville I/II
2:00 PM - 3:00 PMLearning LabPause. Think. Create.Breakout Session Rooms
2:00 PM - 3:00 PMLearning LabValuing Creativity in a Commoditized WorldBreakout Session Rooms
2:30 PM - 3:00 PMIndustry StageHumanize to Monetize: Creating Experiences with Purpose to Drive Business GrowthParq Foyer
3:30 PM - 5:00 PMMain StageInspiring the Limitless Brand That Is YOU; How to build & monetize your personal brand for continued business growth and future success!Parq Grand Ballroom Salon
7:00 PM - 10:00 PMMealClosing Evening EventScience World

Registration for SITE Global Conference 2020 is now open!